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What are cookies?

Cookies are small pieces of information. They're stored in your computer, mobile or other device when you visit a website through an internet browser, such as Google Chrome or Apple Safari.

Generally speaking, there are 4 types of cookies. They work in several different ways. Some are optional and some are necessary. You can turn optional cookies off.

Below is a summary of each type, what it's for, and an example.

Cookie type	Optional?	What it's for	Example cookie supplier
Strictly necessary	No	Allows our website to work	Mattress Online	Adds code to a webpage so that it can work properly
Performance	Yes	Helps us analyse website performance	Google Conversion Linker	Helps us track our sales
Functionality	Yes	Remembers your preferences to improve your experience	Live Chat	Lets you chat with a member of our customer service team
Targeting/advertising	Yes	Displays relevant adverts and monitors our advertising campaigns	Affiliate Window (AWIN)	Attributes commission to our affiliates if you arrive at the website from an affiliate link

Overall, cookies are a normal part of using websites and help to make your online experience easier.

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Can I turn cookies off?

Yes, it's possible to turn cookies off. Simply go to your browser settings or open our cookie preferences.

You can turn off the following:

• Performance cookies
• Functionality cookies
• Targeting/advertising cookies

However, it's not possible to turn off strictly necessary cookies. That's because they allow websites to work properly.

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What different types of cookies do Mattress Online use?

Like many websites, we use 4 main types:

1. Strictly necessary cookies
2. Performance cookies
3. Functionality cookies
4. Targeting/advertising cookies

They are supplied by different organisations, such as Google and Facebook. Suppliers can use multiple types of cookies, so you may see them listed within more than one category.

Below, you will find a list of all the cookies we use.

Strictly necessary cookies

These cookies allow our website to work. Without them, you wouldn't be able to use parts of our website.

Cookie supplier	Cookie name
Mattress Online	PHPSESSID
Cloudflare	__cf_bm
Google Tag Manager (GTM)	_dc_gtm_UA-xxxxxxxx

Performance cookies

These help us understand how our website is performing, so that we can make improvements.

Cookie supplier	Cookie name
Google Analytics (GA)	_ga_, gat_UA-, _gid, _ga
Google Conversion Linker	_gclxxxx
Hotjar	_hjAbsoluteSessionInProgress, _hjid, _hjTLDTest, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjFirstSeen, _hjSessionRejected
Microsoft Ads / Bing	_uetvid

Functionality cookies

Functionality cookies improve your experience. They help to remember your unique preferences the next time you visit us.

Cookie supplier	Cookie name
Reevoo	reevoo_tmp, sp
SnowPlow Analytics / Reevoo	_sp_xxxxxxxxxx
Live Chat	___lc_cst, __lc2_cst, __lc_cid, __oauth_redirect_detector, __lc2_cid
Vimeo	vuid
Pinterest	_pin_unauth

Targeting/advertising cookies

These cookies are used to display relevant adverts that you may be interested in. They also help us measure the effectiveness of advertising campaigns.

Cookie supplier	Cookie name
Reevoo	reevoo_tmp
Criteo	cto_tld_test, criteo_write_test, cto_bundle
Doubleclick (Google)	IDE, test_cookie
Microsoft Ads / Bing	_uetsid, MUID
Solo CPM / Affiliate Window (AWIN)	awxxxx, fingerprint
Zenaps / AWIN	awxxxx, bId
dnacdn.net / AWIN	browser_data
Science Behind Ecommerce / AWIN	_D9J
Facebook	_fbp, _fbc
YouTube (Google)	VISITOR_INFO1_LIVE, YSC, CONSENT
Pinterest	_pinterest_ct_ua

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We may need to update our cookie policy occasionally. Check this page for up-to-date information.

If you'd like any further information, please visit our Privacy Policy or get in touch.